Preparing a home for sale involves more than just listing it on the market. In a picturesque town like Newport, Oregon—where homes are surrounded by natural beauty, ocean views, and charming communities—making a great first impression is everything. That’s why professional home staging has become a crucial strategy for sellers looking to command top dollar and generate strong buyer interest.
Whether the property is a beachside bungalow, a historic cottage in Nye Beach, or a modern home in a newer subdivision, the right staging techniques can transform cluttered rooms into irresistible showpieces.
Why Home Staging Matters in Newport, Oregon
In competitive markets, especially in sought-after locations like Newport, a beautifully staged home can sell faster and for more money. According to the National Association of Realtors, staged homes sell 88% faster and for 20% more on average compared to non-staged properties. That’s a compelling reason to go from clutter to chic.
Step One: Declutter and Depersonalize
Start by going room to room and removing anything unnecessary. Focus on creating open, airy spaces that feel inviting and spacious. In a coastal home in Newport, this can help showcase natural light, emphasize ocean or forest views, and highlight architectural features like exposed beams or shiplap walls.
Depersonalization is equally important. Take down family photos, children’s artwork, and highly personalized décor. Buyers should feel like they’re walking into a home they could make their own—not someone else’s life. A neutral canvas allows them to project their own vision of home onto the space.
Clean Until It Sparkles
In Newport, homes are often exposed to salt air, moisture, and sandy shoes. Be sure to address any signs of mildew, window residue, or coastal grime. Consider hiring professional cleaners to give your home that move-in-ready feel buyers love. A clean home signals to potential buyers that the property has been well maintained, giving them greater peace of mind.
Choose a Coastal-Inspired Color Palette
Use these tones in wall colors, throw pillows, area rugs, and other decorative elements. The goal is to create a calm, serene atmosphere that reflects the rhythm of coastal life. Avoid overly bold or trendy color schemes that may alienate certain buyers.
If repainting is in order, opt for a fresh coat of neutral paint throughout the house. A consistent palette makes spaces feel cohesive and move-in ready—both critical components of standout staging.
Highlight Key Rooms: Kitchen, Living Room, and Primary Suite
Kitchen: Remove countertop clutter and display just a few tasteful items, like a wooden cutting board, a bowl of fresh fruit, or a stylish cookbook. Keep cabinets organized and refrigerator doors free of magnets and personal items.
Living Room: Arrange furniture to promote conversation and flow. Use a few well-placed accessories such as coastal artwork, a throw blanket, or a decorative tray to add personality without crowding the space.
Primary Bedroom: Create a relaxing retreat by using neutral bedding, matching nightstands, and soft lighting. Emphasize natural light by opening curtains or adding sheer window treatments.
These rooms serve as emotional anchors for buyers. When they look polished and functional, the rest of the home follows suit.
Create Inviting Outdoor Spaces
Stage these spaces with clean furniture, potted plants, outdoor rugs, and string lights or lanterns. Highlight views of the ocean, Yaquina Bay, or surrounding forest whenever possible. Even a compact outdoor nook can feel luxurious when thoughtfully arranged.
Buyers touring homes in Newport are often drawn to the idea of enjoying a glass of wine at sunset or morning coffee with a sea breeze—so give them that vision with intentional outdoor staging.
Use Lighting to Set the Mood
In darker rooms or spaces with limited natural light, consider adding floor lamps or table lamps to create a warm, welcoming glow. In Newport, where overcast skies are common during the winter months, strategic lighting becomes even more important in showing your home at its best.
Maximize Natural Elements
Open blinds and curtains to showcase outdoor vistas. Use mirrors to reflect light and draw attention to scenic views. Incorporate natural materials such as driftwood, jute, rattan, or seashells subtly throughout the décor to reinforce the coastal aesthetic.
This natural integration creates a seamless indoor-outdoor experience and reminds buyers why living in Newport is so special.
Add Finishing Touches That Appeal to the Senses
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Scent: Use lightly scented candles or diffusers with ocean-inspired or citrus aromas. Avoid strong or artificial fragrances.
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Sound: Soft background music playing during the tour can enhance the atmosphere.
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Touch: Use plush throw blankets, high-quality linens, and soft rugs to evoke comfort and warmth.
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Taste: Leave out a plate of cookies or a carafe of infused water to make guests feel welcome.
Photograph Like a Pro
Work with a real estate photographer who knows how to capture Newport’s unique lighting and showcase the best angles of your property. Include photos of the home’s exterior, views, and any special features like fireplaces, custom cabinetry, or architectural details.
Remember, your goal is to tell a visual story—one that invites potential buyers to see themselves living there.
Consider Virtual Staging or Tours
For out-of-town buyers drawn to Newport as a second-home destination, virtual staging and online tours can significantly expand your audience and increase your chances of a quick sale.
Work with a Local Expert Who Understands the Market
From pricing and presentation to staging recommendations and marketing strategy, a local expert will guide you every step of the way. When staging is tailored to local tastes and expectations, your home will stand out for all the right reasons.
Partner with Audra Powell – Your Guide to Newport, Oregon Home Staging
Whether you're moving up, downsizing, or relocating, Audra’s insight into buyer behavior, staging trends, and coastal lifestyle appeal will help your home go from cluttered to chic—and from listed to sold.
Let Audra Powell help you showcase your property’s full potential and attract the buyers who will love it just as much as you have.
*Header photo courtesy of Unsplash